Ellie Norton

Ellie Norton

Vice President, Business Development

Serving on both the Owner/Operator and Vendor side with a 20+ year career in the industry, Ellie brings a diverse background to CF Real Estate Services. Ellie most recently served as a District Sales Manager for RentPath for nearly 13 years where she led top performance sales and business teams to exceed revenue objectives, grow market share, and turn around underperforming markets. Prior to serving on the vendor side, Ellie spent 7 years in varied positions from Lease Up Leasing Manager, Property Manager, and Area Manager working for multiple large organizations in the industry including Colonial Properties Trust. Ellie has a high understanding and ability to extrapolate data to boost customer insight and translate into actionable business opportunities and improvements. Ellie has a strong background in digital/social media and traditional marketing, trend and demographic analysis, and executive level portfolio management.

Ellie has her CAM from the National Apartment Association and serves on the Apartment Association of North Carolina Next Gen Committee. Ellie serves on the Apartment Association of Charlotte Education Advisory Council and is a certified instructor. Ellie graduated in 2015 from the Greater Charlotte Apartment Association Leadership Lyceum program.

Executive Leadership

Investment and Development Leadership

Management Leadership