Mrs. Peddy’s direct focus at CF Real Estate Services is on mentoring and providing support to the management team and ensuring communities operate with a competitive advantage while maintaining CF’s core values, policies and procedures. She leads the team to drive property performance, monitor market conditions and develop specific strategies to ensure that their clients’ goals and objectives are achieved. In addition, Mrs. Peddy boasts over 25 years of experience in the multi-family industry, with over 15 years of her tenure spent with JPI. Included in that acumen, Mrs. Peddy brings 15 years of extensive knowledge of lease up experience. She has extensive experience in both conventional and student living. She most recently held the position of Senior Vice President of Grand Campus Living, the student living division of Lincoln Property Company and was responsible for all aspects of operations and business development on a national basis. Mrs. Peddy has worked with large institutional clients as well as private owners in all phases of property operations: new construction, acquisitions and stabilized assets along with overseeing multi-million dollar capital projects. Mrs. Peddy leverages her strong leadership and mentoring talents, which has a positive impact on the oversight of all aspects of the CF portfolio, including client relations, financial performance, leasing and marketing. Mrs. Peddy served as a member of the first NAA Student Housing Conference Committee and holds a Bachelor of Business Administration from the University of Oklahoma.