CFLane Announces Company-Wide Rebrand, now known as CF Real Estate Services LLC.

CFLane announces a company-wide rebrand, the Atlanta based real estate investments and services firm will now be known as CF Real Estate Services LLC.

Atlanta, GA-- 11/10/16 –Cocke, Finkelstein Inc and CFLane LLC, announce a company-wide rebrand. The full service, vertically integrated real estate investment and services company will be known under a single brand. It has launched their new name, CF Real Estate Services LLC. The organization will be known in the marketplace as simply “CF”. Headquartered in Atlanta, GA, CF Real Estate Services offers decades of multifamily industry experience amongst the team, and is recognized as a leading provider of multifamily services including property management, asset management, investments, development and construction. With management of approximately 30,000 units of both fee managed and owned assets, valued at $1.35B, CF’s service areas include 14 states nationwide. CF successfully manages, develops and invests in multiple arenas of real estate with expertise in affordable, conventional, manufactured housing and student housing.

In 2013 Cocke Finkelstein Inc.'s management division, CF Property Management, acquired the Lane Company to form one of the most respected names in housing-related real estate services--CFLane, LLC. This set the stage for the company’s growth as a premier real estate investment and services company.

The company took a very deliberate approach to the rebrand; with their clients, investors and customers as a core focus, their strategy was one that took commitments and offerings into consideration. Operating as two organizations, the investment platform and the services platform, segmented the group and combining brands allows them to operate seamlessly. While the past four years have been a tremendously exciting time of growth and change, all roads have led to this path where operating as one company with an arching brand elevates the service offering even further.

As a full service company, the new name represents an umbrella brand that includes all entities in the organization. One of CF’s sub-brands is Campus First Student Living, this division will remain a separate silo and will retain its current brand. The company’s Co-CEOs Byron Cocke and Brett Finkelstein, will continue to pursue the same business plan that has brought them success and they will remain steadfast in their emphasis on strengthening the brand and company culture. Known for innovation and excellence in the industry, CF plans to further expand business and continue to produce profitable returns for their clients and investors alike.

Co-Founder and Co-CEO, Byron Cocke, provide transparency into the organization’s pivotal road map. Cocke states, “We will continue to remain focused on operational excellence, innovation, the brightest talent, and looking at strategic growth for our portfolio. The name CF is synonymous with the hard work and dedication of all our associates, representing the very best in service to the people who call us “home”. Not only are the C and the F the initials of myself and my Co-CEO, but it also represents that we put Customers First and Clients First, highlighting the core of who we are and how we want to be known in the industry.”

Hopeful to make a difference in the lives of those who work with for their company and those who live in their communities, CF has taken service to a new level. “By changing the way we do business, we can change those we serve, including our valued clients, investors and customers.” notes Sharon Hatfield, President of Operations.