CF Real Estate Services Names Norton VP of Business Development

Multi-family industry veteran to lead business growth in South Central U.S.

Atlanta –5/16/17 CF Real Estate Services is pleased to announce that Ellie Norton has been named vice president of business development. Based in Charlotte, N.C., Norton will grow the presence of CF Real Estate Services in North Carolina, South Carolina, Virginia and Tennessee markets.

"Ellie is the kind of professional who embodies the promise of the CF Real Estate Services brand,” said Byron Cocke, co-CEO. “The breadth and depth of her experience allow her to conduct business from a range of perspectives, which is key to fostering mutually beneficial relationships with our clients. She is an asset to our organization, and to her clients.”>p>

Norton has a 20-year career in the multi-family industry, serving on both the owner/operator side as well as the associate supplier side. Most recently, she served as district sales manager for a digital media company specializing in both multi-family and single family real estate, where she led performance and sales teams in exceeding revenue objectives, growing market share and improving underperforming markets. Before that, Norton honed her experience in various positions in the multi-family industry, including serving as leasing manager, property manager and area manager.

With CF Real Estate Services, Norton will leverage her experience in traditional and digital media, trend analysis and executive-level portfolio management to create forward-thinking client relationship strategies. She will utilize her extensive understanding of the industry to maximize the company’s exposure and foster new business opportunities for CF Real Estate Services within the multi-family industry.

Norton is a certified apartment manager with the National Apartment Association and serves on the Apartment Association of North Carolina Next Gen Committee. She is a member of the Apartment Association of Charlotte Education Advisory Council, where she is a certified instructor.

Headquartered in Atlanta, GA, CF Real Estate Services is a vertically integrated multi-family real estate firm. With decades of multi-family industry experience, the team has evolved into a leading provider of multi-family services including property management, asset management, and consulting. CF Real Estate Services serves clients in 14 states. With expertise in affordable, conventional and student housing, CF Real Estate Services successfully manages various holdings in multiple arenas of real estate.